The Evening Out sub-occasion is about releasing from stress while socialising with friends on a special night
out. It could be an intermediate step to a wild party night getting in the right mood.
The role of NARTD beverages in this occasion is to deliver a refreshing uplift or to be an iconic mixer.
20.00 - 23.00
Sub-Channel
Evening bar
Cocktail bar
Game Hall
(bowling, billiards, etc)
Leading
Categories
Beer
Cocktails
Wine
Refreshment
Bonding
Complement Spirits
Energy Boost
18.2% of all beverage transactions
Sources: CBL Global Nets GfK Shopper Panel YE July 2015
Our Objectives in this Sub-Occasion
Drive relevancy & consumption of SSDs within the sub-occasion.
Portfolio Priorities
Click on the icon below to view the brand strategy
for this occasion.
200ml-250ml
Iconic mixer with discerning taste, perfect partner
to alcohol
200ml-250ml
Iconic mixer delivering a refreshing uplift
250ml-330ml
Refresh and uplift with
Coke straight
or Coketail
COMING
SOON
250ml-355ml
Boost of energy for a long night
200ml-250ml
Premium adult brand with sophisticated flavours for crowning the start of the night; consumed straight or as mixer
330ml-500ml
Hydrate and refresh to keep the energy and party mood