The Formal Dinner sub-occasion is about having a moment of gratification delivered by a complete experience combining great food, high-quality beverages and upscale location/ambiance with a partner, family, friends or business associates. It is often linked to celebrating a special occasion.
The role of NARTD beverages in this occasion is to complement food, provide a unique sensory experience as well as to help digestion.
19.00 - 23.00
Sub-Channel
Restaurant up-scale
Pub – premium
Leading
Categories
Wine
Beer
Spirits
Complement food
Taste my senses
Aid digestion
18.2% of all beverage transactions
*Formal + Informal Dinner Suboccasions
Sources: CBL Global Nets GfK Shopper Panel YE July 2015
Our Objectives in this Sub-Occasion
Incidence of TCCS beverages by focusing on
extrinsic benefits or by building adjacencies with coffee.
Portfolio Priorities
Click on the icon below to view the brand strategy
for this occasion.
200ml-250ml
Sophisticated companion to
a meal straight, as aperitif or
low-alcohol drinks' mixer
200ml-250ml
Uplift with Coketails with or without alcohol
330ml-500ml
700ml-750ml-1l
Purest
complement to
a fine meal
200ml-250ml
Premium adult brand with balanced flavours for crowning meal time; consumed straight or as a mixer