The Formal Lunch sub-occasion is about having a moment of gratification, delivered by a complete experience combining great food, high-quality beverages and upscale location/ambiance with family, friends or business partners.
The role of NARTD beverages in this occasion is to complement food, provide a unique sensory experience as well as to help digestion.
12.00 - 15.00
Sub-Channel
Restaurant upscale
Lobby bar
Multi-occasional venue
Leading
Categories
Wine
Beer
Water
Complement food
Quench thirst
Aid digestion
22.6%* of all beverage transactions
*Formal + Informal Lunch Sub-occasions
Sources: CBL Global Nets GfK Shopper Panel YE July 2015
Our Objectives in this Sub-Occasion
Drive incidence with MyCoke meals.
Portfolio Priorities
Click on the icon below to view the brand strategy
for this occasion.
330ml-500ml
700-750ml-1l
Purest
complement to
a fine meal
250ml-330ml
Uplift with Coketails
without alcohol
200ml-250ml
Premium adult brand with balanced flavours for crowning meal time; consumed straight or as a mixer