To bring our portfolio to the top of consumers' minds and become part of their repertoire we need to follow a clear route to consumers.

Along the RTC value chain we have many “Gatekeepers” in Wholesalers, Staff and Customers. These stakeholders are critical to our success as they could either help or hinder our efforts to reach the consumer.

Gatekeeper engagement is the cornerstone in winNing with our

customers at the Point-Of-Purchase and creating

our brands' successful growth stories.