The Informal Dinner sub-occasion is about having a
more affordable solution to satisfy hunger during dinner whilst socializing with family or friends in a more
informal/casual environment.
The role of NARTD beverages in this occasion is to complement food, quench thirst as well as to help digestion.
19.00 - 23.00
Sub-Channel
Restaurant -
casual/pizza/tavern
Pub
Multi-occasional venue
Leading
Categories
Beer
Spirits
SSDs
Complement food
Quench thirst
Aid digestion
18.2% of all beverage transactions
*Formal + Informal Dinner Sub-occasions
Sources: CBL Global Nets GfK Shopper Panel YE July 2015
Our Objectives in this Sub-Occasion
Drive incidence of My Coke with (Masterbrand disk).
Portfolio Priorities
Click on the icon below to view the brand strategy
for this occasion.
330ml-500ml
700ml-750ml-1l
Purest
complement to
a fine meal
250ml-330ml
Great taste
to perfectly complement any type of food