The Informal Lunch sub-occasion is about having an efficient and rather affordable solution to satisfy hunger during the lunch break and also using this moment to socialise with colleagues and friends.
The role of NARTD beverages in this occasion is to complement food, quench thirst as well as to help digestion.
12.00 - 15.00
Sub-Channel
Restaurant casual/pizza/tavern
QSR - OTG / Fast food
Multi-occasional venue
Leading
Categories
Beer
SSDs
Water
Complement food
Quench thirst
Aid digestion
22.6%* of all beverage transactions
*Formal + Informal Lunch Sub-occasions
Sources: CBL Global Nets GfK Shopper Panel YE July 2015
Our Objectives in this Sub-Occasion
Drive incidence with MyCoke with meals.
Portfolio Priorities
Click on the icon below to view the brand strategy
for this occasion.
330ml-500ml
700-750ml-1l
Purest
complement to
a fine meal
250ml-330ml
Great taste
to perfectly
complement any
type of food