The Midday Socialising sub-occasion is about making a break during the day to energise, unwind and catch up with friends or colleagues.
The role of NARTD beverages in this occasion is to provide refreshment, sensory pleasure and bring back our energy levels.
10.00 - 12.00
Sub-Channel
Daytime bar / café
Café chains branded
Leading
Categories
Coffee
Juice
Fresh Lemonade
Water
Sensory Pleasure
Refreshment
Hydration
Energy Boost
14%* of all beverage transactions
*Formal + Informal Dinner Sub-occasions
Sources: CBL Global Nets GfK Shopper Panel YE July 2015
Our Objectives in this Sub-Occasion
Incidence of TCCS beverages by focusing on
extrinsic benefits or by building adjacencies with coffee.
Portfolio Priorities
Click on the icon below to view the brand strategy
for this occasion.
250ml-330ml
Drinkable nutrition and sensory pleasure from
fruit flavours
200ml-250ml
Refreshment
and uplift in socialising moments
330ml-500ml
Natural refreshment, ideal companion for coffee and other drinks
250ml-330ml
Enhanced
experience for sensory revival/ Me-time moment & break from work or school