The Party Night sub-occasion is about less intimate, unconstrained fun with a feeling of letting go and freedom. Usually done in larger groups of friends.
The role of NARTD beverages in this occasion is to deliver a refreshing uplift and energy boost to sustain the night, to be an iconic mixer and to provide hydration.
23.00 - 06.00
Sub-Channel
Evening bar
Cocktail bar
Leading
Categories
Beer
Cocktails
Wine
Refreshment Complement
Spirits
Energy Boost
Hydration
27.6% of all beverage transactions
(biggest bvg occ)
Sources: CBL Global Nets GfK Shopper Panel YE July 2015
Our Objectives in this Sub-Occasion
Drive relevancy & consumption of SSDs within the sub-occasion.
Portfolio Priorities
Click on the icon below to view the brand strategy
for this occasion.
200ml-250ml
Iconic mixer with discerning taste, perfect partner
to alcohol
200ml-250ml
Unique flavours ideal for mixing in high energy alcohol led moments
200ml-250ml
Uplift through Coketails
COMING
SOON
250ml-355ml
Boost of energy for a long night
200ml-250ml
Premium adult brand with sensational flavours for crowning high energy night out moments; consumed straight or as mixer
330ml-500ml
Hydrate and refresh to keep the energy and party mood