The Sundowner sub-occasion is about relaxing and unwinding while socialising with friends and colleagues after work or before dinner.
The role of NARTD beverages in this occasion is to provide refreshment to tease the senses with interesting products/experiences and re-energize after a long working day.
17.00 - 20.00
Sub-Channel
Daytime bar / café
Cocktail bar
Pub
Leading
Categories
Beer
Cocktails
Wine
Refresh
Energize
Hydrate
15% of all beverage transactions
Sources: CBL Global Nets GfK Shopper Panel YE July 2015
Our Objectives in this Sub-Occasion
Drive relevancy & consumption of SSDs within the sub-occasion.
Portfolio Priorities
Click on the icon below to view the brand strategy
for this occasion.
200ml-250ml
Unwind & relax through low-alc refreshing long drink
200ml-250ml
Re-energize with a mocktail or light cocktail after a long working day
200ml-250ml
Uplift during
"after work"
moments
330ml-500ml
Complement for the senses as accompaniment to wine and drinks
330ml-500ml
Enhanced experience for sensory revival/
Me-time moment to revive after work
200ml-250ml
Premium adult brand with sophisticated flavours for crowning the end of the day; consumed straight or as a mixer