SATISFYING EMPLOYEE HYDRATION NEEDS AT WORK
The way we work is changing. We’re working longer hours and working later into life. In short, we’re spending more of our lives in the workplace. The way people are eating and drinking during their working day is changing, with increased snacking / grazing through the day and less time for the traditional 'lunch hour'.
The Consumer Beverage Landscape (CBL) research is the biggest global beverage needs insight study and shows consumers' typical needs and motivations. From this we have identified six sub‑occasions throughout the working day and provided everything you need to activate across the channels.
SCROLL DOWN for more information on channels
CLICK on a sub‑occasion to explore further
Prioritised channels per sub‑occasion
To fully capitalise on the At Work occasion, availability of beverages is important across all relevant channels, as indicated in the chart below.
The frameworks and tools you will find in this portal should be considered as guidelines and adapted to local needs, e.g. appropriate channels and brands.
workplace*
ON THE GO
horeca/qsr
organised TradeDrive availability in Workplace for full portfolio through key enabling categories Coffee and Water
Drive incidence for all categories (except Coffee) through relevant solutions throughout the working day
Leverage Workplace channel to drive deep recruitment (for other channels and occasions) for Lavazza
Drive incidence by leveraging full portfolio, focusing on outlets in proximity to work place
Drive incidence of Juice and Water by focusing on product intrinsics or building adjacencies with Coffee in outlets in proximity to work place
Drive incidence through convenient solutions for breakfast and lunch, also leveraging food aggregators
Leverage Horeca channel to drive deep recruitment (for other channels and occasions) for Lavazza
Drive incidence of SSDs and Juice among adults with ready take away meal solutions
Drive revenue of Water through offering convenient solutions for (enhanced) hydration
*Canteen, breakout areas & vending